With an authentic online professional profile, does it mean to be about having single or multiple digital identities? I believe that as long as we know what we are doing online, we can keep our online profile professional. Online professional profile can be drilled down to self-branding.
Self-branding is crucial as it gives people a view of who we are. What we placed online are part of our virtual self which can be searched easily. By treating ourselves like a brand, it helps to develop our online professional profile in the long run. With this video below, it shows how we can develop our online professional profile.
Another example would be a Jobvite article (Jobvite, 2014) that talks about how recruiter search for information online. One of the most used website is LinkedIn. Statistics have also shown that 94% of recruiter uses LinkedIn to search for their new employees.
We should start building on our own branding with the help of LinkedIn as it is a B2B business tool which enables recruiter to look at your past performance and history before making a judgement. However, it is only beneficial for professionalism side. We also need to understand their social communication to be in check if they are suitable for the job or not.
With a clean looking profile, we are able to showcase or portray ourselves better. To do that, we need to put in as much positive things and reduce the negative things that we put online such as rude comments that are not beneficial to our current selves.
Linking back to topic 2 about having multiple or single online identity, to be professional, I believe that single online identity would be beneficial to us. With a single online identity, we are honest about what we are doing. We need to be consistent in maintaining our online profile. This means that we should only use a single online identity to engage with people. With only a single online identity, people will know that we are honest and true to what we say we are. There are no hidden or secrecy in what we are doing. This will help to build a trust between employee and employer.
In conclusion, maintenance of an authentic online professional profile is tedious but it will benefit us with more employment opportunities in the long run. With a consistent maintenance of our online profile, it will be able to showcase our professionalism.
Job Hunting: How to promote yourself online
http://www.bbc.com/news/business-25217962, Accessed on 5 November 2015
How One Stupid Tweet Blew up Justine Sacco’s Life
http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=2, Accessed on 5 November 2015
Jobvite, Social recruiting survey
https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf, Accessed on 5 November 2015
Using social media in your job search
http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/, Accessed on 5 November 2015
How to Create a Professional LinkedIn Profile
https://www.youtube.com/watch?v=HmGjPXJ9fwM, Accessed on 5 November 2015
Development of a professional online profile
https://www.youtube.com/watch?v=QTZDahPgbTk, Accessed on 5 November 2015
5 Tips to Building Your Personal Brand Online
https://www.youtube.com/watch?v=EJzpb2_mB8Y, Accessed on 5 November 2015
Personal Branding and Marketing Yourself in Social Media
http://socialapemarketing.com/personal-branding-and-marketing-yourself-on-social-media/, Accessed on 5 November 2015
https://sg.linkedin.com/, Accessed on 5 November 2015
Social Media Overlap [Image]
https://laurajhiggins.wordpress.com/2014/03/09/ways-in-which-an-authentic-online-professional-profile-can-be-developed/, Accessed on 5 November 2015
28 Reasons Why Everyone Needs Personal Branding | Jill Celeste
http://www.jillceleste.com/28-reasons-why-everyone-needs-personal-branding/, Accessed on 5 November 2015